Readers like you support Trusted Reviews. If you make a purchase using one of our links, we might receive an affiliate commission. Naturally, this won't make your subscription more expensive.
Our opinions regarding ActiveCampaign
In the realm of marketing automation, ActiveCampaign is a little-known treasure.
Their software is incredibly well-designed, and they are among the most reasonably priced options for small firms. Even yet, not many people are familiar with them.
After recently switching the automation on this website to ActiveCampaign, we created numerous processes and pushed the program to its limits. This is what we discovered.
There aren't many negative remarks on ActiveCampaign. Although seeing a contact's details might be made easier and the dashboard could be more customisable, these are small details. I have yet to come up with a concept that the software won't let me develop, in contrast to other marketing automation solutions I've used that were made for small firms.
In addition, their prices are really fair considering the caliber of the goods they sell.
What Is ActiveCampaign?
ActiveCampaign is an all-in-one email marketing, CRM, and automation platform. It allows businesses to:
-
Automate email sequences
-
Segment contacts based on behavior
-
Track sales pipelines
-
Personalize every customer touchpoint
- Integrate with 900+ apps
ActiveCampaign Review Summary
A comprehensive email marketing platform with sophisticated automation features is ActiveCampaign.
For solopreneurs that require their marketing to function smoothly, the entry-level package, which starts at $29 per month (paid monthly), offers automated workflows.
Outstanding feature set, customer service, and integrations; CRM performance is mediocre at best.
ActiveCampaign's high deliverability, high-quality reporting, and user-friendliness are frequently praised by users.
Small and medium-sized businesses hoping to expand through improved client interactions are the ideal candidates for ActiveCampaign.
ActiveCampaign’s Pricing
Although ActiveCampaign's costs are not the lowest, they are reasonable given the services they offer. You should be aware that they don't have a free plan. On the other hand, you can test it out for 14 days for free. View the prices for all four ActiveCampaign tiers.
ActiveCampaign’s Pros and Cons
With very few bugs, ActiveCampaign is an excellent piece of software all around. It is simple and entertaining to use, with one of the greatest user interfaces for creating automated campaigns.
Pros
Ease of use:
The visual marketing automation builder was first introduced by ActiveCampaign. When you first start using ActiveCampaign, you'll realize how well-designed and user-friendly the UI is. It's one of the few marketing automation platforms we've encountered that doesn't require any kind of training.
Affordable:
ActiveCampaign is a fantastic choice for most small businesses who don't want to spend thousands of dollars annually on marketing automation. Their monthly rates start at just $9, and there are no setup costs up front.
Numerous Integrations:
Over 900 tools are integrated with ActiveCampaign. ActiveCampaign offers a variety of native interfaces with CRMs and eCommerce platforms, enabling a deeper interaction than many automation products that only use a Zapier integration.
Automation split testing:
Unlike most marketing automation systems, which only allow you to test individual emails, this capability allows you to A/B test complete sequences against one another.
Machine learning:
To help you automate even more of your marketing and sales process, ActiveCampaign has developed a variety of cutting-edge ML-based capabilities in recent years, such as predictive content, predictive win-probability scoring of leads, and predictive sending.
Cons
CRM:
Because ActiveCampaign comes with a built-in CRM system, its marketing automation is especially effective. Although we believe this is a fair trade-off for ActiveCampaign's automation tools, this CRM is not as good as stand-alone platforms like PipeDrive or Salesforce.
Reporting:
Reporting: ActiveCampaign's reporting is rather busy and occasionally challenging to use, even though it is reasonably thorough and offers insights on sales and target conversions.
ActiveCampaign Features
A good number of advantages are provided by ActiveCampaign:
Ease of Use
ActiveCampaign features a clean, intuitive interface. The main dashboard is simple to navigate, though the feature set is robust. If you're new to marketing automation, expect a small learning curve — but it’s worth it.
Email Builder
-
Drag-and-drop functionality
-
Reusable content blocks
-
Full HTML editing available
-
Dynamic content for personalization
Email Templates
Choose from over 250 mobile-responsive templates, including:
-
Product promotions
-
Event invites
-
Abandoned cart
-
Seasonal campaigns
Templates are easy to edit and support branding elements like logos and custom fonts.
Marketing Automation
Create powerful workflows using visual builders. Use triggers, conditions, and actions like:
-
Send email when someone visits a page
-
Tag contacts based on behaviors
-
Split test different automation paths
-
Assign leads to a sales rep automatically
CRM & Sales Automation
Use the built-in CRM to:
-
Track deal stages
-
Assign tasks
-
Score leads
-
Automate follow-ups
It’s perfect for aligning marketing with sales teams under one platform.
Reporting & Analytics
Get insights into:
-
Open and click-through rates
-
Revenue from emails
-
Automation engagement
-
Sales pipeline progress
Reports are easy to read and can be exported for in-depth analysis.
ActiveCampaign User Reviews
FAQs
Is ActiveCampaign good for beginners?
Yes, but there is a small learning curve due to its advanced features.
Can it be used for eCommerce?
Absolutely. It integrates with platforms like Shopify, WooCommerce, and BigCommerce.
Does it support SMS marketing?
Yes, on the Plus plan and above.
How is the customer support?
Support is decent but not the fastest. Live chat and email are available.
Final Verdict
If your business is ready to scale, and you need a tool that does more than just send newsletters — ActiveCampaign is one of the best all-in-one platforms out there.
It’s especially great for teams looking to merge marketing with CRM, and who want advanced automation to increase ROI.
