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Our opinions regarding Kit (former ConvertKit)
In the ever-evolving landscape of email marketing, Kit stands out as a platform designed specifically for creators. Formerly known as ConvertKit, Kit offers a suite of tools tailored to help bloggers, podcasters, and online entrepreneurs grow and monetize their audience.
What Is Kit?
Kit is an email marketing platform that empowers creators to:
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Build and manage email lists
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Design and send newsletters
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Automate email sequences
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Create landing pages and forms
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Sell digital products and subscriptions
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Collaborate with other creators through the Creator Network
Founded in 2013 by Nathan Barry, Kit has grown to support over 1 million creators, sending billions of emails annually.
Kit Review Summary
Kit (formerly ConvertKit) earns high marks across the board for usability and creator-focused features. The platform is extremely easy to use, making it a great choice even for beginners. Its email automation tools are intuitive and powerful, especially for creators running funnels, product launches, or welcome sequences.
The landing pages and forms are visually appealing and responsive, although some users feel the design customization is somewhat limited. Kit’s built-in eCommerce features make it easy to sell digital products like eBooks or memberships without needing third-party checkout tools. The Creator Network, a standout feature, enables collaboration and cross-promotion with other creators — something few platforms offer natively.
In terms of value, Kit offers a very generous free plan and affordable paid tiers. It's an ideal email marketing platform for anyone who prioritizes simplicity, automation, and community-driven growth.
Overall Rating: 4.5/5 – Best for content creators looking to grow, engage, and monetize their audience.
Kit's Pricing
Kit’s pricing structure is based on the number of email subscribers, but it also offers a generous free plan to get started.
Kit’s Pros and Cons
Pros
✅ Beginner-friendly, intuitive design
✅ Visual automation builder
✅ Built-in tools for selling digital products
✅ Seamless integration with Stripe
✅ Excellent affiliate & creator referral system
Cons
❌ Limited customization in email templates
❌ Basic reporting and analytics
❌ Some features require Creator Pro plan
❌ Lacks deep CRM-style features
❌ Limited form styling flexibility
Key Features of Kit
✉️ Email Marketing
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Send one-time broadcasts or build automated sequences
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Personalize content using tags, filters, and conditional logic
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Use HTML or select from clean, conversion-friendly templates
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Track performance with basic metrics (opens, clicks, unsubscribes)
🔁 Visual Automation
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Drag-and-drop automation builder
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Trigger workflows based on subscriber actions (form submits, tags, purchases)
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Use pre-built automation templates to save time
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Simple rules engine with conditions and branching logic
🌐 Landing Pages & Forms
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50+ mobile-optimized landing page templates
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Embed forms in your site or use Kit-hosted pages
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Capture leads via inline forms, popups, or slide-ins
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Customize text, colors, and imagery (limited advanced design options)
🛒 Sell Digital Products
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Sell eBooks, courses, templates, or subscriptions directly through Kit
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Stripe-powered checkout built in
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Track sales and customers within your dashboard
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Transaction fee: 3.5% + $0.30 per sale
🤝 The Creator Network
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Recommend other creators and grow together
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Get discovered by creators with similar audiences
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Build your profile to showcase your newsletter or product
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A collaborative growth engine built natively into Kit
Kit User Reviews
Real creators share their experiences (from G2.com):
Final Verdict
Kit (formerly ConvertKit) is one of the best email marketing platforms for creators who want to grow their list, automate campaigns, and monetize their audience — without needing complex setups or multiple tools.
With its free plan for up to 1,000 subscribers, built-in commerce features, and collaborative Creator Network, Kit empowers creators to turn their content into a thriving business.
